Over 3000 people answered an extensive survey that delved deep into understanding how the events of 2020 shaped consumer behaviour towards food, beauty, fitness, shopping, family, mindfulness, technology, e-learning and remote working. This has culminated into the ‘How 2020 Changed the Indian Consumer’ report, which offers a radical overview of how trends have evolved through the course of the year, along with insights for 2021.
Schbang Theta, a research & consumer centricity division at Schbang partnered with some of the country’s top influencers namely Masoom Minawalla, Ranveer Allahbadia, Pooja Dhingra, Karishma Mehta, Karan Shah, Varun Krishnan and Karan Jotwani who have a reach of over 5 million young Indians out of which 3000 Indian millennials took deep surveys which delved into understanding the consumer’s behaviour towards the categories studied.
The survey provides a broad and objective comprehension of how the year moulded the life of the Indian youth. The report offers specific and thorough insights for marketers across various sectors, which can help them grow in 2021 by devising strategies to optimize their systems.